Let's not forget the other pressing housing problem of the 21st century: buy-to-let
I wonder how many of these new homes on the Nestle's site - especially the smaller/cheaper flats - will be snapped up by but to let landlords. I totally understand that with pensions being as reliable as a MP's promise, BTL is a sound way to secure an income if you are lucky enough to make that initial investment. But this phenomenon is keeping house prices and rental prices much higher than they otherwise would have been.
Without BTL landlords snapping up these properties like hungry brick eating locusts, simple supply and demand economics would come into play and prices would drop - in particular in the 1st time buyer market
My daughter recently rented a 1 bed flat in West Drayton at £850 per month. It's tiny, but with no other option, she and her boyfriend are spending just a little over 50% of their meagre salaries on this shoe box of a flat. Not the best position to save for a rainy day. Unfortunately they were both born here and both hold down full time jobs - not a great position to be in if you want any sort of state assistance.
She wants a kiddy in the next few years. God knows how. Unless me and Mrs SOT drop dead suddenly, thereby releasing our £millions

, both my 'kids' will struggle to get on the housing ladder
But in this day and age it seems that greed rules, and if you are not on the gravy train you are left behind